strategy
Designing Ads That Catch the Eye & Convert
The visual aspect of content plays a crucial role in grabbing attention and delivering the right message. I conduct research on industry trends, competitor ads, and audience behavior to create visuals that perform well across different platforms.
Example: Paula’s Choice DOOH Campaign
For Paula’s Choice, I created a DOOH (Digital Out-Of-Home) ad campaign in Berlin, Amsterdam, and London, featured across bus stations in these cities. The ad had minimal movement but was designed to be visually striking, ensuring it stood out in a busy environment. The result? A highly effective campaign that reinforced brand presence in key locations.
Growing Brand Awareness Without Paid Ads
Organic content is key to building brand loyalty and community engagement. I develop strategies that leverage storytelling, audience interaction, and platform-specific best practices to maximize organic reach.
Example: Reyagel’s Organic Growth
For Reyagel, I crafted a content strategy focused entirely on organic growth. By consistently creating engaging content, we reached 8,000 subscribers in just a few months—without spending a single euro on paid ads. The success came from understanding the target audience, delivering valuable content, and optimizing for engagement.
Optimizing Ads for Maximum Impact
A well-structured ad campaign isn’t just about creative visuals—it needs to be optimized to meet business objectives. I analyze audience behavior, test variations, and refine strategies to ensure ads drive the desired results.
Example: Paula’s Choice Performance Ads
For Paula’s Choice, I worked on ad campaigns that directly increased sales while they were running. By fine-tuning messaging, visuals, and targeting strategies, we achieved higher conversion rates and improved overall ad performance.
